404 Pages: Why Do They Need Your Attention?

After months of sleepless nights and hard work, you have finally come up with an amazing website that is free of glitches and any other technical errors. For some reasons what has actually worked for you once break down and you even don’t have to be there to witness that. Broken links, products you don’t sell anymore, the video that doesn’t play and images that no longer heart capturing and the list goes on…

Do you know what these things and bad SEO services have in common? They just drive your valuable customers away but before that, they irritate them to the point they won’t come back to the same website again.

One way to reduce the sting of irritation is to make your 404 pages creative with the help of web development service via ProICT LLC. Do you know how your 404 pages appear? Yes, I agree that you made some efforts to make them look pleasing and I will give you A for that but you need to understand that there is much more that need to be done.

What is the Ultimate Goal of Creating a 404-Page Design?

The primary goal to create the 404 pages is to apologize, it can be a mistake from your side or the searcher might have typed something wrong. Despite blames, you need to comprehend that your seeker has come to a dead-end and you have an opportunity to show them an alternative to keep them enlightenment.

Things 404 pages can do for your website

If you think that your 404 pages are useless and bring nothing but discomfort to your clients then, you are wrong. Here are some things the 404 pages can do for your website:

• Brand your page: You can use your 404 pages to promote your brand. All you have to do is write down the message you use in your communication.
• Link the other relevant pages: You can add the link to your home page or other relevant to divert their attention.
• Use little humor to lighten the mood: As your searcher has come to a dead-end, he or she might be frustrated to hell. Here comes humor to rescue your reputation and business image. Add some humor in your 404-page design to lighten up the mood.
• Write down reasons why they might have ended on this page: you can show them several reasons why they might have landed to this page. It could be broken the link, or the product or services they are searching have been removed or the cow just ate it.
• Suggest they read blogs: you can show them a path that leads toward recent blog posts.

However, if you are searching for some amazing 404-page designs before hiring website development services, then here are some heart-robbing examples that can help you out.

Hubspot

Known as one of the best software development and marketing website, Hubspot has won the first spot for its mind-blowing 404-page design. Let’s take a look at it and you will understand why it is receiving so much applause.

Onion  

The second best 404 design on the list belongs to the onion. I don’t know much about the company but I must say they have some good designers with great humor. If you don’t believe me, then check by yourself;

How Bots Are Inflating Egos and Affecting Businesses?

Instagram bots has become a new hot topic in the market nowadays. Users from across the world are claiming that bots are liking and commenting on their posts. As surprising it may sound, it is true. Although, people with public accounts on Instagram may not realize it yet that when random people like and comment their post, it is the work of the cottage industry of websites which you can hire at a price as cheapest as $10 per month. This indeed is affecting the social media marketing strategies of businesses.

What strategy works here?

Ever heard about rouge marketing tactics? As you can already figure out, this strategy includes automated liking, following and commenting on different random posts on Instagram to catch the attention of other Instagram followers in hope they will follow back in return. So, is it violating the rule of Instagram?

Yes, the fake activity has violated the rules set up by the Instagram to maintain the trust and visibility on the platform. That’s the reason, Instagram has decided to take action and shut down accounts that are cracking down on businesses. These rigid actions have led to the shuttering of accounts like-InstaPlus, Instagress, Mass Planner, Fan Harvest, PeerBoost and more.

How it is going to affect businesses?

According to the New York Times- Increasing piles of followers on the Instagram account gives small businesses and influencers legitimacy to spread their words. For instance, suppose you have an Instagram account with the 10,000 followers. Now, if someone would land at your through either directly or indirectly might think, “wow this account is popular and maybe I should follow to start paying attention”. And that’s how popular accounts gains more followers with each post.

But marketers are no longer going to sit down and witness this havoc breaking down the empire they have built after years of sweat and tears. Bob Gilbreath- the marketing executive of Ahalogy- the marketing-based company situated in Cincinnati explained “the total number of followers doesn’t matter anymore thanks to the fake following.” He further explained that “it is untrustworthy for the true following and it is certainly untrustworthy for the quality of the creative work.”

How it is putting a stain on Facebook’s reputation?

Now, when you know that Instagram’s system can be gamed, are you going to trust them to run your marketing campaigns or social media marketing services? It is a big NO NO for anyone who have got enough brain to think twice before falling into the tricks.

Instagram is still lip-sealed on this hot topic and avoiding to make any comment on the why it is just now taking an action against such sites. Recently, one of the spokespersons of the company came forward to announce that “any service that allow people to create bots to gain inauthentic followers as spam by pointing at the guidelines is prohibit users from artificially collecting the likes and followers and repetitive comments.”

After this statement, different sites posted notices on their accounts but they didn’t assure that they will stop posting comments on random posts.

Even though these accounts were helpful to many people, they are cheapening the value of Instagram which will degrade the actual value of the platform in a long run.

In the end, marketers are taking extra efforts to overcome this challenging my targeting only authentic accounts for real following

Email Marketing: The Struggle or Strike for Marketing Results?

In the era of modern marketing, many tend to believe that email marketing is no longer effective. However, it is simply not the whole truth. I agree with the fact that email marketing has its own downtime in the past but that doesn’t mean that email marketing has lost its value among the marketers.

If you are still sitting on the fence with some doubts regarding the capability of the email marketing in delivering desired results, then the below blog is what you need. What else? Well by analyzing and understanding the given stats, you can come up with a proper strategy to strengthen up your current email marketing services.

Find what your audience is looking for?

Every year, more than 103 trillion emails are sent or received. Almost every brand is using email to target their ideal customers especially when it comes to cracking the deal. In fact, in the recent survey, marketing experts found out that 60% of the customers intentionally subscribe to receive one of their favorite store’s emails about special offers, discounts or new arrivals. So, if possible, try to include exclusive sales, discounts and offers in your email here and there to keep your target audience engaged and if possible convert.

How your email will look on the mobile device?

The mobile-first approach has become the key to marketing success. It doesn’t matter whether, it is design, structure or email you should always put mobile devices on priority. As people no longer prefer to view their emails on the desktop, you should design their email as per the mobile viewers.

When is the right time to hit the send button?

Apart from optimizing your email for the mobile users, you also need to find out when is the right time to hit the “send” button.

According to the recent survey, the best time to send your designed emails is at the beginning of the month- to be exact before the 11th of the month. Although, emails that are sent after the 11th of the month don’t perform poorly it is always good to stay on the safe sight.

In addition to sending them at the beginning of the month, it also important to send emails at the optimal time. Nowadays, checking messages and emails is the first thing people do after getting up. Therefore, it is highly recommended to send your email early in the morning.

What makes receivers too mark your email as spam?

Do you know more than half of the emails across the world get spammed? The reason behind getting email spammed is the reader finds the email content irrelevant or they receive the same email too often. If you are also sending irrelevant emails too often then, don’t feel surprised when they get spammed.

In fact, there are many users who feel that out of 100, 80% of the emails they receive are not useful… and they are not the only one who feels this way.

Email marketing solution is the best way to grab customers’ attention only if you know how to properly optimize it with proper strategy. Moreover, if you are facing issues when optimizing emails acquire Digital marketing service Provider Company in the USA. The experts at the ProICT LLP are always ready to help you out. Visit the website to learn more!

Make Sure You’re Implementing the Right Digital Marketing Strategy

Digital marketing professionals work like an all-rounder that holds the ability to resolve the mess of presenting your product in front of consumers. Channels web, social, email, customer resource management (CRM), influencer engagement, and paid media are very necessary for online marketing professionals to perform all the online marketing activities. Planning where to spend your time and money to drive awareness about your next strategic move can be a tough endeavor. But an expert can do this easily with this knowledge and skills as each channel requires its own level of experience and knowledge of industry best practices to maximize your return on investment (ROI).

Digital Marketing is beyond our expectations

Google is the premier arbiter of SEO when it involves natural search and lots of the foundations that compose its algorithm change constantly, as does its approach to ad delivery. For instance, when you do search on Google, ‘digitalmarketing service provider near me’ you will get details of service providers that placed high on those phrases that supported the content on their sites in addition because of the number of individuals that availed their services and products.

Now, Google has introduced the ‘carousel’ for financial terms, which adds images for a variety of products/businesses at the highest of the page that you just can't scroll through. This is often a significantly different approach and requires a replacement for using SEO techniques.

Has your digital marketing team adapted?

Community financial institutions are challenged out and away over these issues, such a large amount of times they find themselves using their previous strategies to resolve these new challenges.

Pick Your Social Media with Data

Are you actually raising your brand awareness or developing leads along with your target audience? Compiling this data should be the highest priority of your social media manager. That is why professionals need to focus the attention of the relevant audience on what's working for your organization and start testing marketing messaging with those platforms and followers to form measurable positive results.

Stay Human

However, digital marketing techniques are necessary for keeping community financial matters strong, so that tech shouldn’t overpower the key attribute of community banks and credit unions, their strong connection to their communities and therefore the people in them. Finding platforms that may deliver on both the efficiencies of the latest technologies while keeping the individuality of human-centered banking are powerful tools for your business and make much greater reference to your customers.

Make sure your digital marketing team knows your goals and understands the values you wish to spotlight. While your customers or members won't visit your branches as they won’t do, they must still desire they're valued as masses and not account balances. The thanks to doing this may have shifted to more tech-based solutions but you must see this as a chance to extend your message of community across new media and leverage new technology to make a more personalized experience.

Social media channels

Developing a robust social media marketing campaign has become a necessary thing for many community financial institutions. But the challenge is, the way to balance that with other digital marketing priorities. And while it should seem relatively easy to assign a twentysomething within the office to the task, it's become more complicated than sending out pictures of your tellers or a bunch of employees studying trash by the side of an area highway. The shifting sands of social media are more complex than they seem. and easily posting across the foremost platforms such as Facebook, Instagram, LinkedIn, Twitter isn’t a technique. The very fact is, the mile wide, inch deep strategy to social media marketing isn’t effective to any extent further.

Now, the blog ends here, I hope it will help you to know the right implementation of online marketing techniques. So it is suggested to use the above strategies as your digital marketing tactic for better search rankings as well as more loyal customers too. Those who need any guidance or assistance while implementing the above strategies can have a word with the digital marketing experts of ProICT LLC. moreover, you can read more blogs and articles related to it at the official website.

How Past and Recent Google Algorithm Updates Are Affecting Your Results?

A wise man once said “change is inventible. Growth is optional” and we could never agree more!

When it comes to the SEO world changes are bound to happen. Google itself has made more than 3200 changes in the past year. This tidbit was enough to panic every individual who has an online website. The number is so huge that people have started wondering if they have actually experienced these many changes while running their website on Google?

But whether they believe it or not Google did made these changes in the past year. In its last post, Google disclosed that “Our algorithm is like a complex math equation that relies upon the various variables. In the past year alone we have made 3200 changes”. If we calculate, it means around 8 to 9 changes per day which are more than enough to make you re-consider your search engine optimization strategies. So, do you think you are prepared for this? Let’s continue and find out….

Why Google Changes Matters to Your Business?

Every business that is running over the internet must give some importance to Google. Known as the king of the search engine, Google claims more than 90% of the total web searches which makes it a primary path for your target audience to find about your business online. Most of the SEO Service Provider Companies in the USA prioritize the Google algorithm when they create a content marketing strategy for their website.

Although they are doing everything right today, they live in fear that one Google algorithm update will come and swept away their efforts overnight leaving nothing behind but trails of not found pages on SERPs. 

Can you predict Google algorithm updates in advance?

If you think that if you can predict the algorithm and prepare in advance, then you are either naïve or living in dark? Even the most experienced SEO Service Provider Companies in the USA cannot predict when and which Google update is going to hit the market. So, none of us can be entirely prepared for it. However, there is still one thing you can do- prepare the list of Search Engine Optimization Strategies to learn what Google actually want and expect. Staying on top of Google algorithm updates and analyzing its impact is the only way to protect your ranking on Google.

How to keep your ranking stable in 2020

Every single time when Google updates its algorithm, you should consult with your SEO Service Provider Company in the USA to update your marketing strategies to keep the pace. But despite changes, the primary aim of Google is to promote its key recommendations it has been making for years. In 2020, you can way to keep your ranking stable by following the below recommendations:

•          Make sure your website is mobile-friendly
•        Your website speed matters the most
•          Find out topics that interest your audience and write upon them
•         Focus on creating high-quality content
•          Write for your audience with strategy

In the end, we cannot neglect the fact that the future is uncertain but we can surely learn from the updates Google made in the past to prepare for our future. Make sure your latest Search Engine Optimization Strategies reflect the past updates made by Google and have space to adjust for changes that are about to occur in the next few months.

Moreover, if you are looking for more information or want to acquire SEO services, then consult with experts at ProICT LLC- one of the fastest-growing SEO Service Provider Company in the USA.

Google Says: H1 Heading Are Good But Not Necessary

In the virtual world of the internet, an ideal search engine always understands what you need and gives back exactly what you want. For online users, the search engine allows them to access a browser through their devices (computer, smartphone, tablet, etc.) there are many search engines are available on the web such as Bing, DuckDuckGo, Wiki.com, Twitter, and the most popular one Google.

According to Digital Marketing Professionals, Google is the most popular search engine used for searching across all platforms also handling more than 5.4 billion searches every single day. Nowadays, every online business is having the same objective that they will get a rank on the first page of the Google Search Page. According to the SEO specialists, Google updates its ranking algorithms almost every day which affects the ranks on Google search pages.

Recently Google’s Webmaster Trends Analyst John Mueller said that “H1 tags are useful but not critical. There’s no limit, neither upper nor lower bound and your site is going to rank perfectly fine with no H1 tags or with five H1 tags.”

That means a title is not more a necessary part to upload any information or content. In simple words, it is good to place a title or h1 Heading tag in your content, but it is not an essential part anymore for your content.

Role of H1 in SEO

Every single post or content contained at least one or more heading that will help the reader to understand the main goal behind posting the content. The h1 HTML tag is commonly used as a title of any content or it is found as a header visible on the top of your webpage. Because of this the formatting of an h1 tag always differs from other header tags such as h2, h3, h4, etc. 

According to Search Engine Optimization experts, adding an H1 heading can help you to categorize or label it with a meaningful title that works as a single-line definition of your whole content or page. If you will include a keyword in h1 header then, it works as an icing on the cake for SEO optimization. This strategy is used in the early 2000’s, but nowadays the situation and strategies has also got updated.

Is H1 tag actually helps to convey page structure?

John Mueller also said that heading tags are useful for outlining the page structure so that a user can understand the fundamental or table of content easily and intuitively. I also agree with him and as per my point of view, a well implemented heading strategy can be a good way to present the concept or goal behind your page.

If you want that your visitors will easily recognize “what a webpage or content is having?” then what you need is a properly planned h1 header tag. A well strategized header can helps to break the scenario of a drowning page of text, making it easier to read.

So here are a long discussion about the good things and bad things about using H1 heading tags for your webpages and content. As John said h1 header can help new users to gain interest in your pages, but it is not an essential part of it. If you want to include it in your webpage or content then, you can consult with the experts of ProICT LLC. You can consult with them not only for H1 headers, for other Digital Marketing or IT related services too.  

Multicultural Marketing- The Core of Your Digital Advertising

Stephen R. Covey once said, “Strength lies in differences not in similarities” and as a part of the rapidly growing market, I could never agree more.

Reaching and engaging local customers is already a challenge for marketing professionals. However, as a business starts to grow internationally, on new countries, cultures, and regions, marketers often find themselves crossing important boundaries which can alter their message and how they are received by their audience. In the marketing world, it doesn’t matter whether you reaching clients in UK, UAE, Australia or you are hiring Digital marketing company in the USA to do so.

The rule of engagement remains the very same – you need to leave a positive impression on clients through the right channel.

The right messaging is the key to brand recognition and market success which is only possible through well-conceived multicultural marketing strategy. But, adding multicultural marketing in your digital marketing strategy is not an easy task as seems. Here we are neither talking about redesigning your internet marketing strategies for business nor translating your message in different languages. The real multicultural strategy is all about creating brand awareness and loyalty through an authentic approach to reach customers.

Is your current messaging is not impressive?

NO, I am not saying that your current messaging cannot be used to deliver the right message to a multicultural audience. But if you are really serious about expanding your business and reaching a wider audience then, you have to come up with a strategy to connect with the consumers on their personal level. Yes, I agree that translation can be a part of the entire strategy of building connecting and strengthening relationships. 

In order to be successful among the international audience, brands need to understand the interests and desire of the audience. Another important thing brands need to understand is no group is monolithic; Asian American can be a minority but when it comes to engaging the broad audience brands often overlook things like diversity, age, religion, income, sexual orientation, education, and other essential factors. To send an effective message through the multicultural strategy, brands need to recognize these factors and use the criteria to define their target audience. Here are some examples of multicultural strategy: -

• Go beyond diversity and engage through inclusion

When it comes to reaching and engaging a new audience, one of the most common challenge brands face is creating a message that resonates. Each market has its own set of challenges so chances are there that strategy that worked in one market might not work in another. Perhaps that only thing that is worse than copy-pasting your message in a different language is creating a new market messaging that represent the stereotypes or have limited understanding of the whole community.

Experts say that diversity is one of the major ingredient of the recipe to build effective multicultural strategy. In the marketing itself, diversity represents a variety of people in your marketing and modifying hiring practices to bring more diversity in your team itself.

• Creating an authentic message for your audience

Once you have a diverse team or teams in place to look after the multicultural internet marketing strategies for business-consider the fact that you may need to bring all of them on a single table to discuss what can be done to serve communities better. These teams need to come up with the templates to create messaging that can engage a new audience. Your company can do in-house or with the help of a Digital marketing company in the USA. As a multinational company, you should not force your local marketing team to incorporate multicultural campaigns, instead, you must find new ways to promote your product.

• Understand the impact of your decision

In this era of technology where businesses run upon a pile of data, analyzing can always help you to assess the overall efficiency of your campaign- including what is working out fine and what needs to be changed. The analytics can also help you to push monolithic views of the cultural group behind and analyze according to different criteria. For example; - suppose, on the big screen your brand is performing well but when you analyze according to the different criteria, you may find that the second-generation performance is being dragged down by the poor performance.

Communities that feel overlooked by the dominant marketing strategies would find multicultural marketing as a fresh gush of wind. Brands who adopt the concept of multicultural marketing can stand among the crowd and engage with different audiences. However, if you are still facing difficulties while creating multicultural internet marketing strategies for business then, professionals at ProICT LLC can surely help you out.