Amidst the Corona
Crisis- businesses across the globe are noticing the plummet in their monthly
revenue. Therefore, we have come up with our last blog “Digital marketing
strategies for the coronavirus pandemic”. As businesses have taken a
great hit of COVID-19, owners are left with no revenue in hand. As people are
looking for ways to survive, we have come up with a blog post to help them to
take steps for the survival of their businesses with online marketing
services.
Cut less now to gain better later
It is time to take
notes from history as it will help you to learn that businesses that made the
sweeping cut during a difficult time like recession were outperformed
later.
One study that focused
upon what happened during the recession affected company performance after the
recession. That study highlights that 21% of businesses outperformed their
rivals by optimizing the preventing (cost-cutting) method.
Furthermore,
economists suggest that getting your strategy right during these lean years can
make a huge impact on the growth rate of the company.
You have plenty of time to improve your online presence
As mentioned earlier,
more and more people are spending their time online than walking and traveling
outside. This gave a big boost to the search traffic over the last few weeks
and as the people are locked down in their houses, the number is going to rise
further without showing any decline in the trend.
Every one of us right
now is glued to their mobile phone screens that means any update regarding your
products and services will be consumed more than ever. It is not the time to
hide your business in the dark. Now is the time when your business needs to
come up with the marketing strategies and content marketing services to climb
the Google search engine result pages (SERPs) so, you can be found on the first
page.
Pay-per-click can be the right advertising strategy right now
Short-term beneficial
advertising such as Pay-per-click services might work for your website.
On top of this, with more people sitting at their homes in front of their
screens, it is an opportunity for you to use PPC to gain a competitive
advantage while connecting with your valuable customers. Also, it is a great chance
to reduce your digital marketing budget. On the current basis, the cost on
per-click has decreased by 6 percent and as per the PPC manager Jacob Wulff,
the CPC is likely to decrease due to the pandemic. Consider it an opportunity
to make up for the lost sales.
Difficult circumstances often provide opportunities for growth
It is indeed a
difficult time, not only for you but also for your customers. During such an
uncertain time, showing support to your customers by providing special
discounts will keep the revenue flowing into the system. Identify your products
and services and create a special discount to attract your customers.
There are many people
at home who are browsing to find discount offers to save money. So, it is a
great opportunity to engage with your customers by opening your doors at
discount rates and pay per click is the right way to spread the word.
Now, it is the ideal
time to gather all your data to see how you are performing and what changes
need to be done on your website to make it more engaging and converting. As
well as, you can start preparing your future marketing plan and how will you
bring everything back on the track once this pandemic is over. Moreover, if you
need any online marketing services, then feel free to reach out to
ProICT LLP who has a team of marketing professionals who are ready to fulfill
all your marketing needs. Visit the website to learn more.
