Google Says: H1 Heading Are Good But Not Necessary

In the virtual world of the internet, an ideal search engine always understands what you need and gives back exactly what you want. For online users, the search engine allows them to access a browser through their devices (computer, smartphone, tablet, etc.) there are many search engines are available on the web such as Bing, DuckDuckGo, Wiki.com, Twitter, and the most popular one Google.

According to Digital Marketing Professionals, Google is the most popular search engine used for searching across all platforms also handling more than 5.4 billion searches every single day. Nowadays, every online business is having the same objective that they will get a rank on the first page of the Google Search Page. According to the SEO specialists, Google updates its ranking algorithms almost every day which affects the ranks on Google search pages.

Recently Google’s Webmaster Trends Analyst John Mueller said that “H1 tags are useful but not critical. There’s no limit, neither upper nor lower bound and your site is going to rank perfectly fine with no H1 tags or with five H1 tags.”

That means a title is not more a necessary part to upload any information or content. In simple words, it is good to place a title or h1 Heading tag in your content, but it is not an essential part anymore for your content.

Role of H1 in SEO

Every single post or content contained at least one or more heading that will help the reader to understand the main goal behind posting the content. The h1 HTML tag is commonly used as a title of any content or it is found as a header visible on the top of your webpage. Because of this the formatting of an h1 tag always differs from other header tags such as h2, h3, h4, etc. 

According to Search Engine Optimization experts, adding an H1 heading can help you to categorize or label it with a meaningful title that works as a single-line definition of your whole content or page. If you will include a keyword in h1 header then, it works as an icing on the cake for SEO optimization. This strategy is used in the early 2000’s, but nowadays the situation and strategies has also got updated.

Is H1 tag actually helps to convey page structure?

John Mueller also said that heading tags are useful for outlining the page structure so that a user can understand the fundamental or table of content easily and intuitively. I also agree with him and as per my point of view, a well implemented heading strategy can be a good way to present the concept or goal behind your page.

If you want that your visitors will easily recognize “what a webpage or content is having?” then what you need is a properly planned h1 header tag. A well strategized header can helps to break the scenario of a drowning page of text, making it easier to read.

So here are a long discussion about the good things and bad things about using H1 heading tags for your webpages and content. As John said h1 header can help new users to gain interest in your pages, but it is not an essential part of it. If you want to include it in your webpage or content then, you can consult with the experts of ProICT LLC. You can consult with them not only for H1 headers, for other Digital Marketing or IT related services too.  

Multicultural Marketing- The Core of Your Digital Advertising

Stephen R. Covey once said, “Strength lies in differences not in similarities” and as a part of the rapidly growing market, I could never agree more.

Reaching and engaging local customers is already a challenge for marketing professionals. However, as a business starts to grow internationally, on new countries, cultures, and regions, marketers often find themselves crossing important boundaries which can alter their message and how they are received by their audience. In the marketing world, it doesn’t matter whether you reaching clients in UK, UAE, Australia or you are hiring Digital marketing company in the USA to do so.

The rule of engagement remains the very same – you need to leave a positive impression on clients through the right channel.

The right messaging is the key to brand recognition and market success which is only possible through well-conceived multicultural marketing strategy. But, adding multicultural marketing in your digital marketing strategy is not an easy task as seems. Here we are neither talking about redesigning your internet marketing strategies for business nor translating your message in different languages. The real multicultural strategy is all about creating brand awareness and loyalty through an authentic approach to reach customers.

Is your current messaging is not impressive?

NO, I am not saying that your current messaging cannot be used to deliver the right message to a multicultural audience. But if you are really serious about expanding your business and reaching a wider audience then, you have to come up with a strategy to connect with the consumers on their personal level. Yes, I agree that translation can be a part of the entire strategy of building connecting and strengthening relationships. 

In order to be successful among the international audience, brands need to understand the interests and desire of the audience. Another important thing brands need to understand is no group is monolithic; Asian American can be a minority but when it comes to engaging the broad audience brands often overlook things like diversity, age, religion, income, sexual orientation, education, and other essential factors. To send an effective message through the multicultural strategy, brands need to recognize these factors and use the criteria to define their target audience. Here are some examples of multicultural strategy: -

• Go beyond diversity and engage through inclusion

When it comes to reaching and engaging a new audience, one of the most common challenge brands face is creating a message that resonates. Each market has its own set of challenges so chances are there that strategy that worked in one market might not work in another. Perhaps that only thing that is worse than copy-pasting your message in a different language is creating a new market messaging that represent the stereotypes or have limited understanding of the whole community.

Experts say that diversity is one of the major ingredient of the recipe to build effective multicultural strategy. In the marketing itself, diversity represents a variety of people in your marketing and modifying hiring practices to bring more diversity in your team itself.

• Creating an authentic message for your audience

Once you have a diverse team or teams in place to look after the multicultural internet marketing strategies for business-consider the fact that you may need to bring all of them on a single table to discuss what can be done to serve communities better. These teams need to come up with the templates to create messaging that can engage a new audience. Your company can do in-house or with the help of a Digital marketing company in the USA. As a multinational company, you should not force your local marketing team to incorporate multicultural campaigns, instead, you must find new ways to promote your product.

• Understand the impact of your decision

In this era of technology where businesses run upon a pile of data, analyzing can always help you to assess the overall efficiency of your campaign- including what is working out fine and what needs to be changed. The analytics can also help you to push monolithic views of the cultural group behind and analyze according to different criteria. For example; - suppose, on the big screen your brand is performing well but when you analyze according to the different criteria, you may find that the second-generation performance is being dragged down by the poor performance.

Communities that feel overlooked by the dominant marketing strategies would find multicultural marketing as a fresh gush of wind. Brands who adopt the concept of multicultural marketing can stand among the crowd and engage with different audiences. However, if you are still facing difficulties while creating multicultural internet marketing strategies for business then, professionals at ProICT LLC can surely help you out.

Reasons Why Your Social Media Marketing Strategies Are Not Working

Does it feel like you are not reaching anywhere near your goals with your social media marketing techniques? With increasing competition in the market, people have started targeting all social media channels including Facebook, Twitter, Instagram, LinkedIn, etc. But even after focusing on several channels if you could not get the potential customers then, it is time to sit back and find out areas where your efforts are lacking. In this post, you will read about possible reasons for the failure of your social media marketing tactics plus tips to help you out of the situation.

Social Media Marketing Techniques for Business Growth

1. You are not working with clear goals and objectives

Your marketing strategies won’t work until you have a clear vision of your overall social media goals like what you actually want to achieve with the social marketing. No matter, whether the goal is to drag traffic to the website, increase followers or just put a smile on the audience’s face. Every post on the social media should be focused to meet goals and objective.

To resolve this issue write down the main goals and objective you want to achieve with your online marketing strategies. Look at your current goals to find out where you need to make the necessary changes. For the start, you can focus on the first three goals and add more after reaching them.

2. You are overestimating the power of community

We all understand the importance of creating the community on the social media channels but what businesses misunderstand here is what type of community they are actually looking forward to creating. If you ask a layman the definition of the social community the possible answer you will find that “It is an online platform where thousands of people gathered to just read the content which will change their lives” but it is not true. In reality, businesses create the community to showcase the level of change their products are bringing in the market.  

You have to stop thinking that every social media user is looking forward to being friends with your brand. Start being realistic with your community goals because once you realize actual motive behind building the community the result of your marketing strategies will automatically increase.

3. You are not advertising

I have witnessed hundreds of marketers who still have a strong dislike for social media advertising. We know that not every business organization have a big budget to go with the advertising part but at least some of them can utilize it. After all, how long you are going to stay on the fix rides with continuously changing marketing factors I suggest you stretch your budget and try social media advertising.  

4. You really not into data

The data you have gathered through the social media channels play a huge role in the overall social media results. If you fail to recognize, analyse and organize social media data you have gathered through your social media optimization strategies then you are surely moving blind. You should spare some time to understand how your customers buy products and how effective they are. 

ProICT LLC is an digital marketing agency who are widely known for developing the best Social Media marketing tactics that delivers expected results.

Tips To Design Attractive Portfolio For Your Company

A well-written company’s profile can increase the possibility of having genuine customers to gain new business and expand your network. The company’s profile is also known as a portfolio that can help an organization to portray the history, upcoming activities, and information of products and services they are offering. Every business requires an impressive portfolio to broadcast its working summary and projects to earn customer faith and also promote their name.

However, the website is similar to the portfolio, but it contains much information which is time consuming for viewers. That is why Website designing professionals start designing an online portfolio that enables the user to learn more about your products or services and the process behind the closed doors used for the end-product. In this blog post, we will uncover some tips to design an attractive portfolio and why they are important, what to include, and much more. 

Why a company needs an online portfolio?

Since the website promotes a business 24/7, creating an online portfolio can be a great way to get new customers and establish your brand on the internet. It is like online brochure products, services, and achievements and creates a good reputation of your company in the middle of customers.

Even professional website designers also said that an online portfolio enables users to learn good facts about your business and what kind of quality products you are serving to your current customers. You can use it as a business strategy to show the growth of the company to bring possible investors and shareholders who can invest in your business too. 

What to include in a portfolio?

To design an imposing portfolio try to keep the structure as simple as you can and must include the following elements in the portfolio.

Introduction or about us page

The first thing you need to provide a short overview or a business profile that describe your company Never forget to add your company’s mission and vision, company’s history, founders, description of what your company offers and their further business intents., number of employees and locations where you provide services.

Achievements and projects 

Here comes the most important part of your portfolio that is a brief description to showcase the previous projects you have done. Usually, professionals try to highlight the project and achievement section because of this what attracts a customer the most. Showcase all the best work you have done and the feedback you received from your happy clients.

Contact information is a must

Your portfolio will serve as a reliable channel of communication among your audience, so do not forget to include your social media profile links and contact information. This will help potential customers to interact with you, who want to avail of your services or products. A contact page must include your business location, professional e-mail address, phone number, and a simple contact form.

At the end of the blog, I hope this blog will help you and I would like to suggest you keep your company’s portfolio updated all the time so that customers can see your latest achievements and can come to you.

If you want to learn more about Website Designing and Development, you can visit the website to read our more blogs. Individuals who are facing any difficulty or confusion while creating your online portfolio can consult with our experts available at ProICT LLC, which is the one-stop destination of all web development services and fits in your budget as well.