Bounce Rate: The Enemy of Every SEO

Do you know what is the scariest SEO term that can make marketers face go Pale?

Yes! We are talking about “BOUNCE RATE”.

To online marketers, this term is far scarier than any horror movie. This can make their hands all sweaty and their forehead wrinkled with all worries. As an SEO beginner, you must keep an eye on the bounce rate along with search engine optimization strategies.

What is the bounce rate?

In the simple terms “bounce rate” denotes the total percentage of the visitors who leave your website after staying only at one page of the website. Before you come to the conclusion that the bounce rate is bad then, let me inform you that every website has some percentage of bounce rate. It depends on how high or low it is to be considered as good or bad.

According to the recent survey made by Google, most websites have a bounce rate in between 26% to 70%. As per the data grading system, the bounce rate percentage is broken in the following grades.
·         25% or lower: - probably something is broken on your website. There are chances that it can be an internal or external link chain.

·         25% or 60%: - It is considered an excellent
·         41% to 55%: - It is the average bounce rate
·         56% to 70%: - it is higher than normal bounce rate
·         70% or higher: - it indicates that something is terribly wrong with your website and often tagged as “bad”.

You can easily find the bounce rate of your website in the behavior column of Google analytics.
Now, once you have learned about the good, average or bad bounce rate percentage, the next question that comes up is what are the reasons that trigger a higher bounce rate on the website and what search engine optimization strategies can be used to fix them.

Reasons why your website has a higher bounce rate? 

• Your website is slow

The speed of the website is a crucial element that plays a significant role in Google’s ranking. Therefore, it is crucial to keep in check.

Google as a search engine giant always wants to provide a positive experience to whoever comes to search on it. Google understands that a slow website can never deliver a good experience. The ideal load time of a website is 4 seconds and if your website takes longer than that then, your visitors pack their interests and leave.

Fixing the site speed is no doubt a long journey, however, you can always take some page speed tools like:

·         Pingdom

·         GTMertrix

·         Google Page speed

They will also provide some recommendations such as compressing the image, banners, utilizing browse catching to increase the site speed.

• Insufficient content on the website

In some scenarios, the visitor who comes to your website may find everything they are searching for.

This can be amazing- perhaps you are living the dream of every content marketer’s dream of wholly engaging users for a handful of minutes.

To find out whether, the website bounce rate is good or bad, you need to pay close attention to the time users are spending on each page. If the users are spending a couple minutes or more on a page then, it sends the positive sign to the search engine that searchers are finding your page relevant to the query.

Just opposite to this, if users spend less time on pages then, try to allure them in reading some of your related blogs on the website. This will stop them from leaving the website and hence, reduce the bounce rate.

• Misleading tags and Meta descriptions

Find out whether the content on your website is rightly summarized by your Meta tags and Meta descriptions? If not, then users who are coming to your website on the basis of Meta tags and descriptions might think that they have been scammed by you. This won’t leave a good impression on them and they might never come back to your website again.

Whether it is a mistake or you are just trying to trick the system, this is simple enough to fix. All you have to do is review both the content of the page and Meta tags or descriptions and adjust it accordingly.

In the end, we hope the above post can help you determine tricks that can reduce the bounce rate. However, if this seems like too much work then, you can knock at the doors of ProICT who are always ready to provide SEO service to those who needs it at an affordable price. For more details visit the website.

Why Google Analytics & Google Search Console Data Differs From Each Other

In the 21st century, not even a single exist who doesn’t know how Google is useful for us.

However, Google is a brand name that provides us so many products and services surfing such as Google Ads, Google Analytics, Gmail, Google Cloud, Google Play, YouTube, Google Search Console, Google Text-to-Speech, Google Website Optimizer and much more. Above all, it is one of the most preferable search engines used by 80% to 90% internet users across the world.

If we talk about online marketing, many professional uses Google as a Search Engine Optimization strategy to get a better internet presence for a brand or an online business as well. in order to use google services, SEO Experts mostly use Google Search Console and Google Analytics both tools are very helpful in tracking and analysing a website’s performance. In today’s blog, you will learn what these tools are and why their data differs from each other. But first, let’s read a quick review about them.

Google Search Console v/s Google Analytics

Google Search Console (GSC)

Google Search Console (GSC), which is earlier known as Google Webmaster is Google’s free service that allow professionals to monitor, maintain and troubleshoot a website’s presence or rank on the Google’s Search Engine Result Page (SERP). And the best thing that you don’t need to logged or sign up to get in the Google search results. However, GSC will help SEO experts to understand, track and improve the process how Google bots crawl and index a website. So, you can use it to find and fix technical errors, submitting sitemaps, see backlinks etc.

Google Analytics

Basically, Google Analytics is Google’s free tool service that help professionals to analyse data for your business in one place. With this service you can understand your website users and allow you to better evaluate the performance of your marketing, content, products, and more. It provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account to make you easily access data from other Google solutions while working in.

What is different in both?

Purpose and nature of data

The reason behind mismatch data is both Google Search Console and Google Analytics used to achieve different goals. Like I said above that Google Search Console is used to get complete database of total impressions and clicks done by visitors. But on other hand Google Analytics help SEO professionals to know more about every individual’s information such as their name, email-ID, location and most importantly the path from where the visitor come. So, it depends on your intents for which kind of data you need.

Data visibility duration

Another and most important reason why data of GSC and Google Analytics differs, because Google Search console reflects the click and impression from last 2 days. On the other side, with Google Analytics you can get current data of visitors on a website.

Now it’s time to end this blog here, I hope the above tricks might help you to understand the difference in GSC and Google Analytics. So use these Google services and raise your website’s rank on SERP. If you are still having any doubts or confusion about the Google updates, or any other query related to Search Engine Optimization strategies then, you can consult with the experts of ProICT LLC. You can consult with their experts for SEO Strategies, for other Digital Marketing services too.