In the 21st century, not even a single
exist who doesn’t know how Google is useful for us.
However, Google is a brand name that provides
us so many products and services surfing such as Google Ads, Google Analytics,
Gmail, Google Cloud, Google Play, YouTube, Google Search Console, Google
Text-to-Speech, Google Website Optimizer and much more. Above all, it is one of
the most preferable search engines used by 80% to 90% internet users across the
world.
If we talk about online marketing, many
professional uses Google as a Search Engine Optimization strategy to get a better internet presence
for a brand or an online business as well. in order to use google services, SEO
Experts mostly use Google Search Console and Google Analytics both tools are
very helpful in tracking and analysing a website’s performance. In today’s
blog, you will learn what these tools are and why their data differs from each
other. But first, let’s read a quick review about them.
Google Search Console v/s Google Analytics
Google Search Console (GSC)
Google Search Console (GSC), which is
earlier known as Google Webmaster is Google’s free service that allow professionals
to monitor, maintain and troubleshoot a website’s presence or rank on the
Google’s Search Engine Result Page (SERP). And the best thing that you don’t
need to logged or sign up to get in the Google search results. However, GSC
will help SEO experts to understand, track and improve the process how Google
bots crawl and index a website. So, you can use it to find and fix technical
errors, submitting sitemaps, see backlinks etc.
Google Analytics
Basically, Google Analytics is
Google’s free tool service that help professionals to analyse data for your
business in one place. With this service you can understand your website
users and allow you to better evaluate the performance of your marketing,
content, products, and more. It provides statistics and basic analytical tools
for search engine optimization (SEO) and marketing purposes. The service is
available to anyone with a Google account to make you easily access
data from other Google solutions while working in.
What is different in both?
Purpose and nature of data
The reason behind mismatch data is both
Google Search Console and Google Analytics used to achieve different goals.
Like I said above that Google Search Console is used to get complete database
of total impressions and clicks done by visitors. But on other hand Google
Analytics help SEO professionals to know more about every individual’s
information such as their name, email-ID, location and most importantly the
path from where the visitor come. So, it depends on your intents for which kind
of data you need.
Data visibility duration
Another and most important reason why data
of GSC and Google Analytics differs, because Google Search console reflects the
click and impression from last 2 days. On the other side, with Google Analytics
you can get current data of visitors on a website.
Now it’s time to end this blog here, I hope
the above tricks might help you to understand the difference in GSC and Google
Analytics. So use these Google services and raise your website’s rank on SERP. If
you are still having any doubts or confusion about the Google updates, or any
other query related to Search Engine
Optimization strategies then, you can consult with
the experts of ProICT LLC.
You can consult with their experts for SEO Strategies, for other Digital Marketing services too.
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