Do you know what is
the scariest SEO term that can make marketers face go Pale?
Yes! We are talking about “BOUNCE RATE”.
To online marketers, this term is far scarier than any
horror movie. This can make their hands all sweaty and their forehead wrinkled
with all worries. As an SEO beginner, you must keep an eye on the bounce rate
along with search engine optimization strategies.
What is the bounce rate?
In the simple terms “bounce rate” denotes the total
percentage of the visitors who leave your website after staying only at one
page of the website. Before you come to the conclusion that the bounce rate is
bad then, let me inform you that every website has some percentage of bounce
rate. It depends on how high or low it is to be considered as good or bad.
According to the recent survey made by Google, most websites have a bounce rate in between 26% to 70%. As per the data grading system, the bounce rate percentage is broken in the following grades.
· 25% or lower: - probably something is broken on your website. There are chances that it can be an internal or external link chain.
· 25% or 60%: - It is considered an excellent
· 41% to 55%: - It is the average bounce rate
· 56% to 70%: - it is higher than normal bounce rate
· 70% or higher: - it indicates that something is terribly wrong with your website and often tagged as “bad”.
You can easily find the bounce rate of your website in the behavior column of Google analytics.
Now, once you have learned about the good, average or bad bounce rate percentage, the next question that comes up is what are the reasons that trigger a higher bounce rate on the website and what search engine optimization strategies can be used to fix them.
According to the recent survey made by Google, most websites have a bounce rate in between 26% to 70%. As per the data grading system, the bounce rate percentage is broken in the following grades.
· 25% or lower: - probably something is broken on your website. There are chances that it can be an internal or external link chain.
· 25% or 60%: - It is considered an excellent
· 41% to 55%: - It is the average bounce rate
· 56% to 70%: - it is higher than normal bounce rate
· 70% or higher: - it indicates that something is terribly wrong with your website and often tagged as “bad”.
You can easily find the bounce rate of your website in the behavior column of Google analytics.
Now, once you have learned about the good, average or bad bounce rate percentage, the next question that comes up is what are the reasons that trigger a higher bounce rate on the website and what search engine optimization strategies can be used to fix them.
Reasons why your
website has a higher bounce rate?
- Your website is slow
The speed of the website is a crucial element that plays a
significant role in Google’s ranking. Therefore, it is crucial to keep in
check.
Google as a search engine giant always wants to provide a
positive experience to whoever comes to search on it. Google understands that a
slow website can never deliver a good experience. The ideal load time of a
website is 4 seconds and if your website takes longer than that then, your
visitors pack their interests and leave.
Fixing the site speed is no doubt a long journey, however,
you can always take some page speed tools like:
·
Pingdom
·
GTMertrix
·
Google Page speed
They will also provide some recommendations such as
compressing the image, banners, utilizing browse catching to increase the site
speed.
- Insufficient content on the website
In some scenarios, the visitor who comes to your website may
find everything they are searching for.
This can be amazing- perhaps you are living the dream of
every content marketer’s dream of wholly engaging users for a handful of
minutes.
To find out whether, the website bounce rate is good or bad,
you need to pay close attention to the time users are spending on each page. If
the users are spending a couple minutes or more on a page then, it sends the
positive sign to the search engine that searchers are finding your page
relevant to the query.
Just opposite to this, if users spend less time on pages
then, try to allure them in reading some of your related blogs on the website.
This will stop them from leaving the website and hence, reduce the bounce rate.
- Misleading tags and Meta descriptions
Find out whether the content on your website is rightly
summarized by your Meta tags and Meta descriptions? If not, then users who are
coming to your website on the basis of Meta tags and descriptions might think
that they have been scammed by you. This won’t leave a good impression on them
and they might never come back to your website again.
Whether it is a mistake or you are just trying to trick the
system, this is simple enough to fix. All you have to do is review both the
content of the page and Meta tags or descriptions and adjust it accordingly.
In the end, we hope the above post can help you determine
tricks that can reduce the bounce rate. However, if this seems like too much
work then, you can knock at the doors of ProICT who are always ready to provide SEO service to those who needs it at an affordable price. For more
details visit the website.
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