How Bots Are Inflating Egos and Affecting Businesses?

Instagram bots has become a new hot topic in the market nowadays. Users from across the world are claiming that bots are liking and commenting on their posts. As surprising it may sound, it is true. Although, people with public accounts on Instagram may not realize it yet that when random people like and comment their post, it is the work of the cottage industry of websites which you can hire at a price as cheapest as $10 per month. This indeed is affecting the social media marketing strategies of businesses.

What strategy works here?

Ever heard about rouge marketing tactics? As you can already figure out, this strategy includes automated liking, following and commenting on different random posts on Instagram to catch the attention of other Instagram followers in hope they will follow back in return. So, is it violating the rule of Instagram?

Yes, the fake activity has violated the rules set up by the Instagram to maintain the trust and visibility on the platform. That’s the reason, Instagram has decided to take action and shut down accounts that are cracking down on businesses. These rigid actions have led to the shuttering of accounts like-InstaPlus, Instagress, Mass Planner, Fan Harvest, PeerBoost and more.

How it is going to affect businesses?

According to the New York Times- Increasing piles of followers on the Instagram account gives small businesses and influencers legitimacy to spread their words. For instance, suppose you have an Instagram account with the 10,000 followers. Now, if someone would land at your through either directly or indirectly might think, “wow this account is popular and maybe I should follow to start paying attention”. And that’s how popular accounts gains more followers with each post.

But marketers are no longer going to sit down and witness this havoc breaking down the empire they have built after years of sweat and tears. Bob Gilbreath- the marketing executive of Ahalogy- the marketing-based company situated in Cincinnati explained “the total number of followers doesn’t matter anymore thanks to the fake following.” He further explained that “it is untrustworthy for the true following and it is certainly untrustworthy for the quality of the creative work.”

How it is putting a stain on Facebook’s reputation?

Now, when you know that Instagram’s system can be gamed, are you going to trust them to run your marketing campaigns or social media marketing services? It is a big NO NO for anyone who have got enough brain to think twice before falling into the tricks.

Instagram is still lip-sealed on this hot topic and avoiding to make any comment on the why it is just now taking an action against such sites. Recently, one of the spokespersons of the company came forward to announce that “any service that allow people to create bots to gain inauthentic followers as spam by pointing at the guidelines is prohibit users from artificially collecting the likes and followers and repetitive comments.”

After this statement, different sites posted notices on their accounts but they didn’t assure that they will stop posting comments on random posts.

Even though these accounts were helpful to many people, they are cheapening the value of Instagram which will degrade the actual value of the platform in a long run.

In the end, marketers are taking extra efforts to overcome this challenging my targeting only authentic accounts for real following

Reasons Why Your Social Media Marketing Strategies Are Not Working

Does it feel like you are not reaching anywhere near your goals with your social media marketing techniques? With increasing competition in the market, people have started targeting all social media channels including Facebook, Twitter, Instagram, LinkedIn, etc. But even after focusing on several channels if you could not get the potential customers then, it is time to sit back and find out areas where your efforts are lacking. In this post, you will read about possible reasons for the failure of your social media marketing tactics plus tips to help you out of the situation.

Social Media Marketing Techniques for Business Growth

1. You are not working with clear goals and objectives

Your marketing strategies won’t work until you have a clear vision of your overall social media goals like what you actually want to achieve with the social marketing. No matter, whether the goal is to drag traffic to the website, increase followers or just put a smile on the audience’s face. Every post on the social media should be focused to meet goals and objective.

To resolve this issue write down the main goals and objective you want to achieve with your online marketing strategies. Look at your current goals to find out where you need to make the necessary changes. For the start, you can focus on the first three goals and add more after reaching them.

2. You are overestimating the power of community

We all understand the importance of creating the community on the social media channels but what businesses misunderstand here is what type of community they are actually looking forward to creating. If you ask a layman the definition of the social community the possible answer you will find that “It is an online platform where thousands of people gathered to just read the content which will change their lives” but it is not true. In reality, businesses create the community to showcase the level of change their products are bringing in the market.  

You have to stop thinking that every social media user is looking forward to being friends with your brand. Start being realistic with your community goals because once you realize actual motive behind building the community the result of your marketing strategies will automatically increase.

3. You are not advertising

I have witnessed hundreds of marketers who still have a strong dislike for social media advertising. We know that not every business organization have a big budget to go with the advertising part but at least some of them can utilize it. After all, how long you are going to stay on the fix rides with continuously changing marketing factors I suggest you stretch your budget and try social media advertising.  

4. You really not into data

The data you have gathered through the social media channels play a huge role in the overall social media results. If you fail to recognize, analyse and organize social media data you have gathered through your social media optimization strategies then you are surely moving blind. You should spare some time to understand how your customers buy products and how effective they are. 

ProICT LLC is an digital marketing agency who are widely known for developing the best Social Media marketing tactics that delivers expected results.