Instagram bots
has become a new hot topic in the market nowadays. Users from across the world
are claiming that bots are liking and commenting on their posts. As surprising
it may sound, it is true. Although, people with public accounts on Instagram
may not realize it yet that when random people like and comment their post, it
is the work of the cottage industry of websites which you can hire at a price
as cheapest as $10 per month. This indeed is affecting the social media marketing strategies of businesses.
What strategy works here?
Ever heard about
rouge marketing tactics? As you can already figure out, this strategy includes
automated liking, following and commenting on different random posts on
Instagram to catch the attention of other Instagram followers in hope they will
follow back in return. So, is it violating the rule of Instagram?
Yes, the fake activity
has violated the rules set up by the Instagram to maintain the trust and
visibility on the platform. That’s the reason, Instagram has decided to take
action and shut down accounts that are cracking down on businesses. These rigid
actions have led to the shuttering of accounts like-InstaPlus, Instagress, Mass
Planner, Fan Harvest, PeerBoost and more.
How it is going to affect businesses?
According to the
New York Times- Increasing piles of followers on the Instagram account gives
small businesses and influencers legitimacy to spread their words. For
instance, suppose you have an Instagram account with the 10,000 followers. Now,
if someone would land at your through either directly or indirectly might
think, “wow this account is popular and maybe I should follow to start paying
attention”. And that’s how popular accounts gains more followers with each post.
But marketers
are no longer going to sit down and witness this havoc breaking down the empire
they have built after years of sweat and tears. Bob Gilbreath- the marketing
executive of Ahalogy- the marketing-based company situated in Cincinnati
explained “the total number of followers doesn’t matter anymore thanks to the
fake following.” He further explained that “it is untrustworthy for the true following
and it is certainly untrustworthy for the quality of the creative work.”
How it is putting a stain on Facebook’s reputation?
Now, when you
know that Instagram’s system can be gamed, are you going to trust them to run
your marketing campaigns or social media marketing services? It is a big
NO NO for anyone who have got enough brain to think twice before falling into
the tricks.
Instagram is
still lip-sealed on this hot topic and avoiding to make any comment on the why
it is just now taking an action against such sites. Recently, one of the spokespersons
of the company came forward to announce that “any service that allow people to
create bots to gain inauthentic followers as spam by pointing at the guidelines
is prohibit users from artificially collecting the likes and followers and
repetitive comments.”
After this
statement, different sites posted notices on their accounts but they didn’t assure
that they will stop posting comments on random posts.
Even though
these accounts were helpful to many people, they are cheapening the value of
Instagram which will degrade the actual value of the platform in a long run.
In the end,
marketers are taking extra efforts to overcome this challenging my targeting
only authentic accounts for real following
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