Email Marketing: The Struggle or Strike for Marketing Results?

In the era of modern marketing, many tend to believe that email marketing is no longer effective. However, it is simply not the whole truth. I agree with the fact that email marketing has its own downtime in the past but that doesn’t mean that email marketing has lost its value among the marketers.

If you are still sitting on the fence with some doubts regarding the capability of the email marketing in delivering desired results, then the below blog is what you need. What else? Well by analyzing and understanding the given stats, you can come up with a proper strategy to strengthen up your current email marketing services.

Find what your audience is looking for?

Every year, more than 103 trillion emails are sent or received. Almost every brand is using email to target their ideal customers especially when it comes to cracking the deal. In fact, in the recent survey, marketing experts found out that 60% of the customers intentionally subscribe to receive one of their favorite store’s emails about special offers, discounts or new arrivals. So, if possible, try to include exclusive sales, discounts and offers in your email here and there to keep your target audience engaged and if possible convert.

How your email will look on the mobile device?

The mobile-first approach has become the key to marketing success. It doesn’t matter whether, it is design, structure or email you should always put mobile devices on priority. As people no longer prefer to view their emails on the desktop, you should design their email as per the mobile viewers.

When is the right time to hit the send button?

Apart from optimizing your email for the mobile users, you also need to find out when is the right time to hit the “send” button.

According to the recent survey, the best time to send your designed emails is at the beginning of the month- to be exact before the 11th of the month. Although, emails that are sent after the 11th of the month don’t perform poorly it is always good to stay on the safe sight.

In addition to sending them at the beginning of the month, it also important to send emails at the optimal time. Nowadays, checking messages and emails is the first thing people do after getting up. Therefore, it is highly recommended to send your email early in the morning.

What makes receivers too mark your email as spam?

Do you know more than half of the emails across the world get spammed? The reason behind getting email spammed is the reader finds the email content irrelevant or they receive the same email too often. If you are also sending irrelevant emails too often then, don’t feel surprised when they get spammed.

In fact, there are many users who feel that out of 100, 80% of the emails they receive are not useful… and they are not the only one who feels this way.

Email marketing solution is the best way to grab customers’ attention only if you know how to properly optimize it with proper strategy. Moreover, if you are facing issues when optimizing emails acquire Digital marketing service Provider Company in the USA. The experts at the ProICT LLP are always ready to help you out. Visit the website to learn more!