How Past and Recent Google Algorithm Updates Are Affecting Your Results?

A wise man once said “change is inventible. Growth is optional” and we could never agree more!

When it comes to the SEO world changes are bound to happen. Google itself has made more than 3200 changes in the past year. This tidbit was enough to panic every individual who has an online website. The number is so huge that people have started wondering if they have actually experienced these many changes while running their website on Google?

But whether they believe it or not Google did made these changes in the past year. In its last post, Google disclosed that “Our algorithm is like a complex math equation that relies upon the various variables. In the past year alone we have made 3200 changes”. If we calculate, it means around 8 to 9 changes per day which are more than enough to make you re-consider your search engine optimization strategies. So, do you think you are prepared for this? Let’s continue and find out….

Why Google Changes Matters to Your Business?

Every business that is running over the internet must give some importance to Google. Known as the king of the search engine, Google claims more than 90% of the total web searches which makes it a primary path for your target audience to find about your business online. Most of the SEO Service Provider Companies in the USA prioritize the Google algorithm when they create a content marketing strategy for their website.

Although they are doing everything right today, they live in fear that one Google algorithm update will come and swept away their efforts overnight leaving nothing behind but trails of not found pages on SERPs. 

Can you predict Google algorithm updates in advance?

If you think that if you can predict the algorithm and prepare in advance, then you are either naïve or living in dark? Even the most experienced SEO Service Provider Companies in the USA cannot predict when and which Google update is going to hit the market. So, none of us can be entirely prepared for it. However, there is still one thing you can do- prepare the list of Search Engine Optimization Strategies to learn what Google actually want and expect. Staying on top of Google algorithm updates and analyzing its impact is the only way to protect your ranking on Google.

How to keep your ranking stable in 2020

Every single time when Google updates its algorithm, you should consult with your SEO Service Provider Company in the USA to update your marketing strategies to keep the pace. But despite changes, the primary aim of Google is to promote its key recommendations it has been making for years. In 2020, you can way to keep your ranking stable by following the below recommendations:

•          Make sure your website is mobile-friendly
•        Your website speed matters the most
•          Find out topics that interest your audience and write upon them
•         Focus on creating high-quality content
•          Write for your audience with strategy

In the end, we cannot neglect the fact that the future is uncertain but we can surely learn from the updates Google made in the past to prepare for our future. Make sure your latest Search Engine Optimization Strategies reflect the past updates made by Google and have space to adjust for changes that are about to occur in the next few months.

Moreover, if you are looking for more information or want to acquire SEO services, then consult with experts at ProICT LLC- one of the fastest-growing SEO Service Provider Company in the USA.

Beginner’s Guidance: How Search Engines Crawl, Index, And Rank Web Pages

Do you know how search engines work and perform basic tasks like crawling, indexing, and ranking? As the Pandemic lockdown has left you with plenty of time in hand, it is time to use it to learn about Google- one of the most popular search engines on this planet. While details are quite complex to master in, knowing the basics can help you to comprehend the methods of search engine and enhance your search engine optimization strategies for further projects. 

The ultimate objective of the biggest search engine 

The ultimate objective of Google is to provide the most relevant search results to answer the query of the user and in order to keep as relevant as possible Google has prepared a well-defined process to select the best page to answer the query. In other words, what we are trying to find here is “how Google search results work?” which indeed includes the following steps: 

·         Crawling: - analysing web pages to come up with the web to come up with the most important pages. 

·         Indexing: - storing all the vital information about all the pages for the retrieval.  

·         Ranking: - determining the content of each page to ensure what should rank for which query. 

Let’s dig further to learn more about each step… 

Crawling the web 

The search engine’s work starts with crawling the web to find out pages that already exist and need to be evaluated to identify the web pages for the query. This method works through the crawlers who go through chains of links. These website links contain the links of the other web pages creating a path for crawlers to reach pages on the website. 

Whenever the crawlers visit a web page, they go through the document object model to see what is on the page whether it is an image, video, and content. The DOM goes through the HTML structure to see how internal links are placed. This is how the search engine finds new pages on the web. 

In addition, crawling the entire page in a day is not possible as mentioned earlier crawlers can take weeks to crawl a website. 

Data indexing 

Adding the information on the search engine’s index is called “indexing”. In concise terms, indexing is the collection of databases, and web pages crawled by the search engine bots. The index of organizes and catalogs: 

·         Collected data as per the nature and relevancy of the web page 

·         Map down the links of the website 

·         The clickable text of any link

·         Other required information about the links such as if they are ads, their location on the page, and other aspects. 

The index work as a database for Google so, when a query pops up, it searches and finds out the suitable from the index to satisfy the query of the user. Right before the search engine select which page to show from the database or index it applies algorithms to rank the pages. 

Website ranking 

In order to provide the best result to the users, the search engine must perform some crucial steps to ensure; 

• The interpret of the user’s query 
• Identify the web pages in the index related query 
• Rank those websites on the basis of their relevancy and importance

This is the area where search engine optimization service comes handy. The SEO strategy helps to enhance the relevancy, influence, and importance of web pages for the possible queries. 

Now, when you know the fundamentals of the search engine crawling, indexing, and ranking you can better tune-up your website, blogs, and articles. However, if you are seeking any guidance regarding the search engine then consult with the experts available at the ProICT LLP.